Businesses need to take online reputation management seriously ...

by Will Corry on October 5, 2012 in Apps, FaceBook, Google, iPhone, LinkedIn, Metrics, Mobile Marketing, Nuggets, Pinterest, Twitter

Negative mentions about a business or its products on the internet could hit a company in the balance sheet, and once a company has a poor online reputation, it could spread like a virus. Companies need to take ownership of their online reputation to avoid potential disaster.

Gotjuice.co.uk

Want to get noticed? Tell a story that?s authentic, relevant and gets results. Find out about the ?12 articles, case studies, success stories plan? from theMarketingblog. Think BIG ? act fast call Will Corry today 01784 434 412 for a chinwag about connecting with your prospects.

Over 85% of purchasers research the web for reviews and feedback before making a purchase, and 70% of potential customers will not make an inquiry if they read negative mentions of a brand or company. Only 5% of purchasers look beyond the first page of search results, showing how vital it is to ensure that bad reviews and mentions are kept to a minimum. ?You can find further free information at?gotjuice.co.uk/blog

Mark Hall, Managing Director of Gotjuice.co.uk ? the online reputation management company ? says: ?Every business should be in full control of their online reputation. When a customer searches for a company?s name or brand, the first pages from the online search results should show nothing but positive mentions. If this isn?t the case, then the business will be losing out on new sales.

?Quite often we work with companies faced with disgruntled former members of staff, unprofessional competitors or ? in extreme cases ? ex-partners who post unjust and fake web content in the form of reviews or blog posts,? says Hall. ?These may go unnoticed by the company for quite some time, and have a devastating effect on new sales. It is important that you search for your company name and brands on a regular basis, and respond with the right action where appropriate.?

Gotjuice.co.uk recommend the following tips to ensure any business or individual can stay in charge of their online reputation:

Always be prepared for the worst

This could be as simple as creating profiles on all review and social platforms such as LinkedIn, Google+, TripAdvisor, Twitter, Yelp, Qype and sites relating your industry. This will ensure you can respond quickly by putting in a process before any negativity gets out of control.

Ask for reviews

When asking for a review its important that you do just that and ask for a review, don?t ask for good reviews and don?t ask until you have completed the transaction, with your customer, otherwise you may appear too ?needy?. Let the customer know that the company takes their opinions and feedback seriously and that you constantly monitor your progress to improve customer satisfaction.

Become a Guest Author

Create relationships with industry sites and become a guest author. Ideally, the site would feature your author biography and company name, and the higher quality the website the better the chances will be of the content appearing on the front page of search results.

Get your name out there with interviews

Seek out interview opportunities or if asked say ?yes?! Any time you have an opportunity to mention your company name in a positive light is worth the while. This could be a blog post, newspaper article or even a podcast, which all stand a good chance of appearing in the search results pages.

Publish a Book on Kindle

This is a little more time-consuming but well worth the effort. Not only will you and your business be seen as an authority which will result in new sales, but thanks to Amazon?s authority, your author page and your book for sale page should both rank well in the search results.

Have someone ?own? your online reputation in house

Allocate responsibility to a team or individual within your business. If you are a larger organisation it may be necessary to have a dedicated spokesperson who has undergone media training so that they can respond to any questions with confidence.

Identify all possible risks

It is good practice to identify all possible risk scenarios that your business could face in times of a reputation crisis.

Identify your brand ambassadors

Having a list of brand ambassadors is a very effective tool for when you need a friendly face to help seed positive press, this could be bloggers, journalists, industry thought leaders and happy customers.

Always be listening

You must always have an ear to the ground to listen out for both negative and positive comments. Visit review platforms, search on Google News, results from major search engines, as well as analysing the latest content from Twitter. This can be time-consuming, and it is always more effective to use a low-cost solution such as the Got Juice Reputation management portal to oversee this for you.

Budget for your reputation

You may need to issue press releases, pay for advertising or engage with an online reputation management company should a serious negative issue arise. Bad press, a damning newspaper article, or one-star rating on page one of search results can really harm your business. Negative reviews, are difficult to remove, so it is well worth preventing these before they happen.

Run a good business

The easiest way to ensure you don?t receive negative mentions is to simply run a good business and ensure you have a process in place to gain new reviews. By offering high quality, great service and good value customers will promote you, and you will reap the benefits.

You can find further free information at gotjuice.co.uk/blog

Tags: a damning newspaper article, Bad press, Google+, Got Juice Reputation management, Guest Author, LinkedIn, Mark Hall, online reputation, Qype, Tripadvisor, Twitter, Yelp Print article

Source: http://www.themarketingblog.co.uk/2012/10/businesses-need-to-take-online-reputation-management-seriously-free-tips-gotjuice-co-uk/?utm_source=rss&utm_medium=rss&utm_campaign=businesses-need-to-take-online-reputation-management-seriously-free-tips-gotjuice-co-uk

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Tulane swim team opens season with new coach, first four-year ...

A new era of Tulane swimming and diving will begin on Saturday, when the Green Wave travels to Little Rock, Ark., to open the 2012-13 season against UALR at the Donaghey Center Natatorium, according to a school athletic department release. The meet is slated to begin at 10 a.m.

Not only will the Tulane team be under new direction in interim head coach T.J. Natal, but it will also mark the first time since 1990 that the Green Wave roster will feature a four-year class ranging from first-year freshmen to fourth-year seniors. Natal is in his first season as a collegiate head coach after serving as the team?s volunteer assistant in 2010-11 and as a full-time assistant last year.

?I think the team is very excited, especially the freshmen,? Natal said. ?They?re pumped and excited to get out and start their college experience, as well as the rest of the girls. I think we match up very well against them. We?re swimming a format the definitely benefits us in the shorter sprint side, especially this early in the season. I think our girls are prepared and I believe we are matched up very nicely in the events that we?re going to swim against them.?

Last season, the Green Wave finished with a 1-8 dual-meet record, posted a 10th-place showing in the 2011 UH Cougar Classic and finished fifth in the 2012 Conference USA Championship. Natal and the Tulane team look to improve on those numbers as 22 letterwinners return from a year ago, including seniors Kayla Alf-Huynh, Kristin Ates, Gisele Calderon, Erin Cunningham, Jillian Daleiden, Allie Evans, Kristine Gu, Rebekah Harris, Emily Needham, Lauren Pfohl, Grace Tarka and Elizabeth Whitaker. Also back are juniors Cari Caprio, Caitlin Corcoran, Sadie Eicher and Rachel Ranson, along with sophomores Rebecca Dugan, Morgan Evans, Molly Jubas, Vanessa Loewen, Amy Needham, Claire Schelske and Laura Turpen.

Tulane also welcomes the talents of rookies Elizabeth Cook, Holly Grender, Harley Jackson, Emily Josef, Maren Kjell, Anna Lewis Matson, Roni Meyer, Mia Schachter and Rachel Schneider.

?I definitely think the freshmen and sophomores are going to benefit the most from the leadership on the team, especially from the seniors,? Natal said. ?The seniors have kind of done this before. There?s a new kind of excitement in the air this year. Practice has been off the charts in the last week and a half to two weeks. The morale of the team, the motivation and the work ethic have been coming forth and I think we?re really primed to have a good meet.?

UALR, meanwhile, enters Saturday?s meet 0-1 on the year after dropping a 154-77 decision to North Texas on Friday afternoon. In that meet, the Trojans posted individual wins in the 50 free, 500 free and 200 backstroke while also emerging victorious in the 200 free relay.

?The girls have been training extremely well,? Natal added. ?They?re putting in lots of hard work and I think it?s very important for them to see a little progress in the beginning of the season. I don?t think we?re going to put up spectacular times or anything out of this world, but I think the girls are very confident in what we?ve done. To show results that back that up would go a long way to carrying us through the rest of the season. I think it?s very important for us to get off on the right foot.?

Following Saturday?s meet in Little Rock, the Green Wave return to action on Saturday, Oct. 20, when they play host to North Texas at 11 a.m. in the Reily Student Recreation Center Natatorium. Admission to all Tulane home swim meets is free.

COACH NATAL?S COMMENTS HEADING INTO THE SEASON-OPENING MEET AT UALR

On opening the season on Saturday at UALR

?I think the team is very excited, especially the freshmen. They?re pumped and excited to get out and start their college experience, as well as the rest of the girls. This will be the first time in the past four years that we?ll have a travel squad, so in correlation with last week?s intrasquad meet, we chose our travelling team that will be going to Little Rock this weekend.?

On how the Green Wave match up with the Trojans

?I think we match up very well against them. We?re swimming a format the definitely benefits us in the shorter sprint side, especially this early in the season. I think our girls are prepared and I believe we are matched up very nicely in the events that we?re going to swim against them.?

On taking the pool with a full allotment of freshman, sophomores, juniors and seniors

?I definitely think the freshmen and sophomores are going to benefit the most from the leadership on the team, especially from the seniors. The seniors have kind of done this before. There?s a new kind of excitement in the air this year. I think it?ll especially benefit them with how we?re rooming them this year. All of our freshmen will be rooming with a senior. I?m sure there is going to be some late-night jitters and some nerves when they wake up on Saturday morning as well. I look for that senior leadership to help calm those nerves, show them the ropes and show them how to prepare for their first college meet.?

On how important he thinks it is to start the season on a good note

?I think it?s very important. The girls have been training extremely well. They putting in lots of hard work and I think it?s very important for them to see a little progress in the beginning of the season. I don?t think we?re going to put up spectacular times or anything out of this world, but I think the girls are very confident in what we?ve done. To show results that back that up would go a long way to carrying us through the rest of the season. I think it?s very important for us to get off on the right foot.?

On how practice has gone recently and who he expects to have a good meet at UALR

?Practice has been off the charts in the last week and a half to two weeks. The morale of the team, the motivation and the work ethic have been coming forth and I think we?re really primed to have a good meet. I look for two freshmen to have standout meets here. I look for Emily Cook and Mia Schachter to have break-out meets on the freshmen side. I also think we?re going to have some upperclassmen ? Elizabeth Whitaker, Allie Evans and probably a couple of others ? with some good swims.?

Source: http://www.nola.com/tulane/index.ssf/2012/10/tulane_swim_team_opens_season.html

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PFT: Giants' Jason Pierre-Paul isn?t having fun

Getty Images

The Arizona Cardinals are no longer among the ranks of the undefeated.

Arizona?s offense couldn?t do much of anything on Thursday night in St. Louis, stalling repeatedly on the ground and through the air as the Rams won 17-3. Their first loss of the season drops the Cardinals to 4-1, while the Rams improve to 3-2, already topping their win total from their 2-14 season in 2011 and having their first winning record at any point during any season since Week Eight of 2006.

The Rams? pass rush was ferocious, pressuring Cardinals quarterback Kevin Kolb all night, sacking him nine times and keeping him from ever getting comfortable in the pocket. Although Kolb?s numbers ? 28-of-50 for 289 yards, with no interceptions ? don?t look terrible, he couldn?t do much of anything except dump off short passes.

On offense, the Rams struggled mightily after their best receiver, Danny Amendola, went down with a broken collarbone. But with their defense dominating the Rams didn?t need much, and when Rams quarterback Sam Bradford hit Chris Givens for a 51-yard touchdown pass in the fourth quarter, it pretty much sealed the game. Bradford completed just seven of his 21 passes, but three of those completions were a 44-yard bomb to Amendola, a seven-yard touchdown to Lance Kendricks and that 51-yard touchdown to Givens. That turned out to be all the Rams needed from their quarterback.

After surprising everyone by starting 4-0, the Cardinals looked more like the team everyone expected them to be on Thursday night. The Cardinals may still turn out to be a good team, but they?re not going to win many games putting three points on the board.

Source: http://profootballtalk.nbcsports.com/2012/10/04/jason-pierre-paul-isnt-having-fun/related/

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Anonymous Promises Major Retaliation for Swedish Raids

The hacker group Anonymous posted a YouTube video vowing that Friday, October 5, will be "the biggest thing we have ever done." The video does not get into specifics, but the threat comes amid several DDoS attacks against various Swedish agencies, including the National Board of Health and Welfare, which went down Tuesday, and the Swedish Riksbank, which was down on Wednesday.

Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/242a043a/l/0L0Stechnewsworld0N0Crsstory0C763210Bhtml/story01.htm

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FLIXCHIP CORP. ANNOUNCES SELECT MOVIE CONTENT NOW ...

A Simple, Elegant Solution That Allows Movies to Be played Instantly Anywhere, Any Time, On Any Device

Company Inks First Content Deal with FilmChest Media Group

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Chico, CA, September 27?Since the advent of the CD and DVD, the entertainment industry?s next content major delivery platform has been ?right around the corner.???In the last few years, however, USB-based storage media has become so compact, it was only a matter of time before someone came along to marry the ubiquitous USB platform with pre-loaded, solid state entertainment content users can enjoy on?any?device. Now, a technology company led by lifelong serial entrepreneur John Strisower has launched?FlixChip Corp.,?a company that promises to deliver entertainment content smaller, simpler and faster with its new family of devices:?muvichip?, muvifi??and?gamerschip?.?muvichip?isn?t just any USB device, however; it is packaged as a credit card-sized unit with high quality graphics and a magnetically attached solid-state media that entices the consumer.

FlixChip has partnered with FilmChest Media Group?the same group that first provided movie content to Vudu back in 2007 (that company was purchased by Wal-mart, Inc. in 2010).???FilmChest hasone of the largest libraries of film classics and TV series in the world. These titles will be among the first available on FlixChip?s?muvichip, where through its USB-compatible format a movie can be played on any device without the Internet. For devices without a USB port, (such as many smartphones and tablets), FlixChip has developed a companion device, the?muvifi,?that wirelessly transmits the movieto any Wi-Fi-enabled device. As many as five devices can stream a movie from?muvifi?at the same time.

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The industry and the public are ready and eager for FlixChip?s products.??While a lot of music content is migrating to the cloud, ?metered? wireless (and soon, wired) data plans and still-jittery, intermittent?wireless streaming of bandwidth-hungry content means the public promises to embrace a solid-state solution that provides instant access and a familiar interface, yet requires no optical drive, which has already begun disappearing from computers.

FlixChip?s first product offering, the?muvichip, is a small, durable, streamlined, solid-state device with pre-loaded film content that works on anything with a screen and a USB port. Pull it from its case, insert in the port and voila: movies on the go, in the car, wherever you are, even without an Internet connection. There?s no need to preplan a download, sync movies to portable devices, or learn to rip DVD?s. Now movie fans and gamers can take their entire collection along?even without Internet access.?muvifi?is cross compatible with iOS, Windows, OS X, and Android, and FlixChip plans support for other platforms beginning in early 2013. Manufacturing has already begun;?muvichip?and?muvifi?are expected to be available on the FlixChip website and Amazon with FilmChest and any other content confirmed by then within the next 45 to 60 days?just in time for?the holidays.

??The time is definitely now for the launch of filmed entertainment on the USB platform,? explains CEO and founder John Strisower, whose?half-dozen plus start-ups paired state-of-the-art technology?typically semiconductors, computer hardware and software?with electronic, electromechanical and laser-based technologies to address industry problems and opportunities. ?The key thing is that the customer already OWNS the hardware they need for?muvichip?playback and?muvifi?local streaming, and they already know how to use it.??Along with hard media, VOD and other digital delivery systems,muvichip?promises to be the next major content delivery platform.?

The?muvichip?has both method and physical patents and patent pending properties, and uses the industry?s UltraViolet? (UV) movie distribution and digital rights management protocols.?The Sierra Club Green Home recently recognized?muvichip?as a friend of the environment, since it requires far less plastic than a DVD, as well as less packaging that could end up in a landfill.?Strisower expectsmuvichip?pricing to be competitive with BluRay; the?muvifi?will retail for around $35.

Customers can pre-buy?muvichip?and all of FlixChip?s products on FlixChip?s IndieGoGo site atwww.indiegogo.com/muvichip?and on?http://facebook.com/flixchip.??We?re friend-raising as well asmotivating the experimenters, the first movers in this category,??says Strisower.

Senior management includes Strisower; co-founder COO Greg?Helland, whose company?wrote the software that allowed all the major studios, broadcasters and sports entities like NASCAR and the NHL to manage their intellectual property; CFO Pat Bennett, with 40 years of experience??as a CFO and legal officer; Aidan Foley, VP business?development, who has held top management positions at companies such as Tektronix, Kodak and Ascent Media and consulted on business development for Sony, NCR and News Corp.; and Han Cho, VP manufacturing and design, who?s worked with Barnes & Noble, Apple and Motorola throughout Asia.

Initial industry reaction to FlixChip has been very positive.?FlixChip?s management is already in negotiations with four major film studios and numerous independent distributors to license their proprietary movie content for?distribution on FlixChip media, and the company has begun discussions with two video game producers and a number of other content providers.??Distribution deals are being inked with brick and mortar and online retailers in time for holiday/winter 2012/13.

The numbers augur just as positively on the customer side. Even though media sales are moving to the cloud, physical media sales continue to account for over 50% of music (CD) and over 90% of movies (DVD/Blu-ray) according to Sony, DECE (Digital Entertainment Content Ecosystem, LLC), The Digital Entertainment Group (DEG) and Morgan Stanley (information released in 2012). Industry experts believe consumers? buying habits could remain close to these levels for the next decade.

Not withstanding its manifest advantages, FlixChip believes it can succeed owing to download and streaming not always being available?such as on airplanes, boats and in vehicles, or anywhere due to inconsistent Internet bandwidth or overloaded or unavailable cellular service?or overseas, where roaming costs are prohibitive. In this way, FlixChip serves as a reliable, compact bridge technology between the bulky DVD?s, CD?s, game cartridges and other hard media of the past and an uncertain cloud-based future.

Strisower concludes, ?FlixChip products represent a new yet familiar?model for digital media distribution.?We?re working with the world?s largest and smallest entertainment companies to bring their content to audiences.??With the disappearance of optical drives from computers, optical media are becoming buggies.??Our products represent the next step in the miniaturization and portability of filmed and gaming content.?

###

Henry Eshelman
Managing Director
Platform Media Group
1111 North Las Palmas Avenue
Los Angeles, CA 90038
www.platformgrp.com

?

FOR IMMEDIATE RELEASE

Source: http://indieintertube.tv/static/flixchip-corp-announces-select-movie-content-now-available-on-muvichip/

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Analysis: Investors opt for gold ahead of U.S. "fiscal cliff"

LONDON (Reuters) - Investors are going for gold as their top commodities choice in what looks like a turbulent fourth quarter for the sector, planning for the possibility of a "fiscal cliff" that could shrink the U.S. economy and spur more money printing.

Many are wary of extending exposure in several basic resources - including industrial metals - as global economies struggle and a slowdown dampens demand in top raw materials consumer China.

Gold is the exception, since persistent concerns about future inflation from central bank stimulus measures are keeping the precious metal in the portfolios of many investors.

Previous bouts of quantitative easing (QE) have sent commodity markets soaring with other risk assets, but commodities have recently broken away from tracking equities as investors question the impact of the third round of U.S. bond-buying along with other programs in Europe, Japan and China.

"Quantitative easing for us is not the rising tide that lifts all boats, it's not as straightforward as loose monetary policy must lead to higher commodity prices, with perhaps one exception," Paul Horsnell, head of commodities research at Barclays, told a recent presentation. "It is good for gold."

Spot gold, which hit an 11-month high on Friday, has gained 12 percent since mid-August to just under $1,800 an ounce, while the 19-commodity Thomson Reuters-Jefferies CRB index has only added 3 percent.

U.S. hedge funds and money managers boosted their gold futures positions to the most bullish in almost seven months, data showed last week.

FISCAL CLIFF

Investors relish gold as a quasi-currency and inflation hedge, especially ahead of the "fiscal cliff" in the United States of potential spending cuts and tax hikes, since the Federal Reserve will probably have to step up its QE response.

If the U.S. Congress can't agree a deficit reduction deal by January, $600 billion of tax hikes and spending cuts automatically come into force, which experts say would trigger a recession.

"That will mean more stimulus, and that might be another leg up for gold. In six months time, we might see gold flirting with $1,900 or $1,950," said Pau Morilla-Giner, chief investment officer at London & Capital, which has $3.2 billion of assets, including over $400 million in commodities.

Morilla-Giner has 55 percent of his commodities portfolio in precious metals, mostly in gold, which touched a record peak of $1,920.30 an ounce in September 2011.

With many other commodities struggling, the bounce from QE may already be largely priced in after the sector rebounded in July and August as policymakers hinted at more stimulus measures.

Commodities had the biggest quarterly gain in nearly two years during the three months to September.

The CRB index gained a fifth from late June until mid-September, but has since drifted as investors refocus attention on poor economic data, especially in Europe and China.

FOCUS ON FUNDAMENTALS

On Monday, manufacturing data showed euro zone factories suffered their worst quarter since early 2009 and activity in China also contracted for a seventh consecutive quarter.

The concerns have translated into the first drop in long commodity positions in six weeks as hedge funds and other bid speculators pulled more than $5 billion from U.S. commodity markets, trade data showed last week.

Gabriel Garcin, a portfolio manager at Europanel Research & Alternative Asset Management in Paris, which invests in European hedge funds and CTAs, says in the current environment, specialist commodity funds will increasingly have an advantage.

"Commodity managers who have a physical background, who know the supply-demand dynamics have a real edge in these market conditions," he said.

The move towards more fundamental-based price action is occurring as commodities break away from tracking other risk assets.

The 30-day correlation between the CRB and the S&P 500 equity index dropped from 71 percent in early August to 24 percent on September 25, a matter of days after the U.S. Federal Reserve announced unlimited purchases of mortgage securities, before settling at 32 percent on Friday.

Much of the focus on fundamentals centers on demand from China, which uses 40 percent of the world's copper and is the second biggest energy consumer after the United States.

Caution about China has led Koen Straetmans at ING Investment Management in the Netherlands to rate commodities slightly underweight.

The group, which has 295 billion euros ($383.65 billion)under management worldwide, prefers equities and real estate for the time being.

"The Chinese data so far have been on the weak side," said Straetmans, senior strategist at the group, who said he is closely watching for a rebound. "We still expect a bottoming in Chinese economic data between now and the end of the year."

Straetmans said his underweight decision was partly based on analysis of two sectors, energy and grains. They contributed strongly to the third quarter's strong performance, but are "segments that I consider are peaking or close to peaking."

He was less enthused than most on gold.

"I've seen quite a build-up in speculative non-commercial positions in both gold and silver and it feels to me it's getting a bit stretched."

($1 = 0.7689 euros)

(Editing by Veronica Brown and James Jukwey)

Source: http://news.yahoo.com/analysis-investors-opt-gold-ahead-u-fiscal-cliff-124320130--sector.html

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